Chapter One: Introduction
1.1 Background of the Study
Religious organizations play a significant role in shaping societal values and providing spiritual and social support. In Kontagora LGA, Niger State, public relations (PR) serves as a strategic tool for managing the image of these organizations, ensuring transparency, and fostering trust among followers. PR strategies such as media engagement, community outreach, and crisis management help religious organizations address concerns, promote their activities, and build positive perceptions. Recent studies highlight the importance of PR in mitigating controversies and enhancing the reputation of religious organizations through effective communication and ethical practices (Ahmed & Yusuf, 2024).
1.2 Statement of the Problem
Religious organizations in Kontagora LGA face challenges in maintaining a positive public image due to controversies, misinformation, and mismanagement of communication. This study examines the role of PR in addressing these challenges, focusing on strategies to enhance transparency and trust.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
The study provides valuable insights into the role of PR in managing the image of religious organizations, offering practical recommendations for improving communication and fostering trust within communities.
1.7 Scope and Limitations of the Study
The study focuses on PR practices in religious organizations within Kontagora LGA, excluding other regions or non-religious institutions.
1.8 Operational Definition of Terms
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